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Overview: In a 2017 study ranking insurance companies based on advertising spending, GEICO, Progressive, and State Farm took the top three spots with 1.4 billion U.S.dollars, 622 million dollars and 521 million dollars in ad expenditures respectively. The
remaining contestants spent less than 300 million U.S. dollars that year on advertising their services. This expenditure disparity is present in many industries.
Paper Instructions:
First, evaluate and discuss why companies have such differences in their advertising expenditures and how they
ultimately select their advertising budget. Second, address from a managerial perspective, what actions should be recommended if a company cannot meet or exceed the marketing/advertising expenditures of its competition?

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