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Develop the skills to assess the success of the plan.
Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.
Demonstrate how to build a competitive advantage through functional level strategy
Prompt:
Prepare a strategic plan that contains the following sections:
Executive Summary
Company Overview (with ticker symbol)
Company History
Products and or services
Operations
Vision
Mission Statement
Corporate Values & Culture
SWOT Analysis
Competition
Management team/Leadership
Financial Outlook
Strategies
Conclusion
Your company selection must be listed on either the NASDAQ or NYSE.
To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search
Nasdaq Company Search
NYSE Company Search
You may review the sample strategic plans shared in the resource section.
Review the examples listed below
DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.
You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles).
Minimum 12 full pg of content (Word Document) of strategic material (does not include cover pg, executive summary nor reference pages); DO NOT GO OVER 14 pg

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