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Develop a strategic plan for the ‘Modern Saudi Traditional Restaurant’ with the following specific
outputs.
1. Develop its vision and mission statements (modify them from how you have already prepared them, if desirable) and justify the statements establishing their appropriateness in guiding managers and other stakeholders to take appropriate decisions and form positive attitudes. The inclusions and exclusions of different elements shall be justified.
2. List down your strategic/long-term goals.
3. Do an internal and external audit reflecting realities to the extent possible, and develop its IFE and EFE matrices and explain their results. You may modify, what you have already done, if desirable.
4. Prepare a SWOT Matrix (which is not a normal SWOT analysis; you must develop SO, WO, ST & WT strategies as discussed in the class).
5. Based on the strategic goals specified, using the output of the SWOT Matrix, and other strategies developed, prepare a Strategic Plan in the format provided in the next page (see the sample format).
Also Please refer back to EFE & IFE examples from the book and the attachment.

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