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What to do? (not necessarily in this order)
Explain the concepts and frameworks of Uber.
review specific details relevant to the revised theories, frameworks,
concepts by exploring them in detail.
Identify and analyse the innovation concepts and frameworks at Uber.
Try to compare differences and similarities in the implementation of the company cases
Critically discuss how the three innovation concepts, frameworks, theories are applied at Uber
Connect and explore connections between the theories and the three global companies (ikea, uber and intuitive surgical)
You should apply critical thinking beyond merely describing research results and include personal insight which is evidence-based and uses examples

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