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Analyze emerging trends in health care and apply marketing principles to respond to future opportunities
1. Identify and Discuss one of the ethical issues in health services marketing. Offer specific consequences if the matter is not properly addressed. Define any legal or regulatory penalties for violations of ethics, if any. Why? How to prevent this issue form happening? 2. Identify one of the future trends that will impact health services marketing. Offer a supported perspective of why you chose this trend and how it will shape the health care service delivery.
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