Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing.  Briefly introduce the company you have chosen. Gather examples of the company’s activities and products that support its business model. Explain each of the bases for segmenting consumer markets and business markets. For the company you chose, describe which base is used (i.e., consumer market or business market), and describe how the selected segmenting options are achieved. Examine how these factors influence the marketing strategies of your chosen …

Assignment Content Research how financial markets and institutions influence the US and global economies. Create an 8- to 12-slide presentation or 350- to 575-word summary to present your research. Choose 4 financial markets or institutions. Briefly explain what each specializes in (mortgages, stocks, government securities, etc.). Compare how each financial market you identified influences the US economy and global economy. Cite references to support your assignment. …

Enron Scandal Assignment​​​ As a college business student, you should have heard of the Enron Scandal, but you may not be very familiar with the details of the scandal. This assignment is to help you learn about several important legal and business topics. Completing this assignment requires you to watch a very interesting movie documentary that will shed some light on these topics. The Smartest Guys in the Room is a best-selling book by Fortune reporters Bethany McLean and Peter …