REPLY Comment discussion of your agreement or disagreement with the selected initial discussion author’s key discussion points information and evidence with citation and reference supporting your agreement/disagreement identification of any key points that have not been addressed by the initial discussion author APA format references and citations …

or Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product. 1) Define and explain each of the following tools/concepts below. The strategic planning process S.W.O.T Market Segmenting Target Marketing Product Positioning Offerings: —product, price, and service. 2) Use two or more of the concepts from part 1 in your product assessment. 3) Analyze security, privacy, ethical, and …

In this assignment, you will analyze a case in your Case Study booklet from McGraw-Hill. The 8-page case is: “Customer Experience as Segmentation Basis: The ‘Luxury’ in Question”.  Also, read the article ““Welcome to the Experience Economy”. Harvard Business Review, July-August 1998. B. Joseph Pine II and James H. Gilmore. Once you have read the case and the article, you will answer all the questions at the end of the case (I-VI).    Your answers should reflect depth of understanding …

Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the initial planning is complete. A little while later, the phone rings and you see Deborah’s name on the caller ID. “Hi, Deborah. What’s up?” you ask. “I’d like you to present to the advisory board next week,” …

Scenario: You and your partners are looking to open up a new coffee shop in Hattiesburg, MS targeting mainly college students. However, you are concerned whether there is a demand for another coffee shop in the area, and what new offerings could you and your partners provide against the local competitors. You have decided that the first step in introducing a new product and service is marketing research.The Challenge: You will need to develop your ideas for marketing research by responding …

Now that Cherie has approved the iShirt campaign goals, the next phase is to create an influencer strategy. Keeping in mind that the iShirt is Apple’s first venture into the fashion industry, upper management has agreed to allocate a budget for influencer marketing. This is a great opportunity to increase buzz and awareness for this launch and capitalize on user-generated content (UGC) to repurpose in Apple’s marketing efforts. Instructions: In Phase Three of the social media marketing plan (SMMP), you …

   In preparation for this research effort, review the following publications and familiarize yourself with the service experience of an airline passenger. Each publication is located within the attachment’s sections.  Nam, S, Ha, C, Lee, H. (2018). Redesigning in-flight service with service blueprint based on text analysis. MDPI.com, Sustainability|an Open Access Journal. 10 (12):4492. Lim, J. & Lee, H. (2019). Comparisons of service quality perceptions between full service carriers and low cost carriers in airline travel. Current Issues in Tourism, …