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You will be asked to answer two essay style questions from the theoretical material you have learnt on the course and to illustrate your answer with examples taken from the case studies examined during the Seminars.
Q1: Reflecting on the Jumia and Andradas case studies, critically explain the difference between developed, emerging and developing markets and their implications for international marketing.
Q2: Reflecting on the Jollybee and Starbucks case studies, critically explain the meaning of culture and its influence on international marketing.
I had attached ppt and documents which is related to different case studies (Jumia, Andradas, Jollybee, Starbucks).
I had also attached document which include the topics and related theory. Please focus more on the theory part, apply and discuss.
1500 words for each question. Thanks a lot.

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