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6-1 Journal: Public Health Communication Strategies
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Instructions
MPH Foundational Competencies (CEPH)
Upon successful completion of this discussion, you should be able to:
Select communication strategies for different audiences and sectors [CEPH.18]
Key Resources
Please review the following in preparation for this journal assignment:
Website: Developing a Plan for Communication
Website: Promoting Awareness and Interest through Communication
Website: CDC’s Repository for Health Literacy Resources
Guidance on Preparation
Identify public health communication strategies used on social media sites (e.g., Twitter, Facebook, LinkedIn, etc.). You may find examples by reviewing the social media posts made by public health organizations (e.g., CDC, WHO, APHA). Find examples of social media communication strategies meant for at least three (3) different groups or target audiences. You may find one post that strategically targets three different groups or three separate posts that have one target audience each.
Example of multi-audience social media post: City of New York’s HIV-screening awareness campaign, called #BeHIVSure, on Twitter. There are three distinct audiences/groups targeted by this post: (1) gay men, (2) Latina women, and (3) Black men/women.
Other examples:
APHA’s Press Release on Racism Discussion via LinkedIn (Health professionals were the target audience.)
WHO’s HIV Prevention/Condom Use Campaign on Facebook (Gay men were the target audience.)
Prompt
In 300–400 words, compose a journal entry addressing the following questions pertaining to the example social media communication strategies that you selected. (NOTE: If you selected multiple social media posts be sure to address each question for each media post.)
Communication Need: What was the goal/purpose of the communication? Explain why communication is needed.
Audience: Who is the target audience(s)? Describe the intended recipient(s) of the message. (Note: Consider the type of social media site when analyzing the target audience.)
Strategic Communication: How did this communication strategy consider the needs and usual practices of the target audience(s)? Please reference examples from the social media post(s) itself (e.g., the images depicted, particular words used, etc.).
Health Literacy: How does this communication strategy consider the appropriate health literacy level of the target audience(s)? Provide an example(s) from the post(s).
Other Communication Channels and Media: Other than social media, how could the same message be communicated to the same audience(s)? Determine an alternative communication approach (e.g., news conference, pamphlet, etc.).
For additional details, please refer to the Journal Guidelines and Rubric document.
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Rubric Name: Journal Rubric
Print Rubric
This table lists criteria and criteria group names in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. You can give feedback on each criterion by tabbing to the add feedback buttons in the table.
Criteria
Exemplary
Proficient
Needs Improvement
Not Evident
Criterion Score
Prompt
20 points
Meets “Proficient” and references course materials
18 points
Response meets all elements outlined in the prompt
14 points
Response meets only some of the elements in the prompt
0 points
Does not meet the elements in the prompt
Score of Prompt, / 20
Course Concepts
35 points
Meets “Proficient” and references course materials
31.5 points
Appropriately applies concepts and theories to the public health issue addressed in the journal
24.5 points
Applies concepts and theories to the public health issue addressed in the journal, but application contains inaccuracies or errors
0 points
Does not apply concepts and theories to the public health issue addressed in the journal
Score of Course Concepts, / 35
Practical Application
35 points
Meets “Proficient” and references course materials
31.5 points
Demonstrates practical application by relating material to real-world scenarios and life experiences
24.5 points
Relates material to real-world scenarios and life experiences, but application contains inaccuracies or errors
0 points
Does not relate material to real-world scenarios and life experiences
Score of Practical Application, / 35
Articulation of Response
10 points
Journal is free of errors in organization and grammar
9 points
Journal is mostly free of errors of organization and grammar; errors are marginal and rarely interrupt the flow
7 points
Journal contains errors of organization and grammar but these are limited enough so that journal can be understood
0 points
Journal contains errors of organization and grammar, making the journal difficult to understand
Score of Articulation of Response, / 10
Rubric Total Score
Total
Score of Journal Rubric, / 100 Criterion score has been overridden
Overall Score
Overall Score
Points earned out of 100
91 points minimum
The overall submission earned 91 points or more. Final calculation of grades can be found in the gradebook.
Points earned out of 100
71 points minimum
The overall submission earned 71 points or more. Final calculation of grades can be found in the gradebook.
Points earned out of 100
1 point minimum
The overall submission earned 1 points or more. Final calculation of grades can be found in the gradebook.
Points earned out of 100
0 points minimum
The overall submission earned 0 points or more. Final calculation of grades can be found in the gradebook.

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