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Step 1: Create an Advertisement
Create an original advertisement that would attract your target market to this product as well as show them the benefits and value this product holds for them. In other words, your ad should convince consumers in the target market that this product has many benefits, and that it can meet their needs.
Your advertisement can be in the form of a brochure, infographic, or commercial.
Brochure: Use Microsoft Word, drafter, or PowerPoint to create your brochure.
Infographic: Use a free tool such as Piktochart to create your infographic.
Commercial: Use Microsoft PowerPoint to create your presentation and a recording tool such as Screencast-O-Matic to create your commercial.
Step 2: Identify your Target Market-Do not forget this part!
In a Microsoft Word document, address the following:
Identify the target market for this product (product is iPhones and Apple watches) and provide a detailed description.
List two (2) segmentation types (Geographic, Demographic, Psychographic, and Product-Related).
Explain the benefits and value of this product to your target market.
Describe how you will attract and influence your target market.

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