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1) Imagine you are a senior manager in an organisation seeking to innovate: a) What policies/ tools/techniques might you employ to help your employees be more creative? b) What factors might inhibit or prevent their creativity and the impact this would have on the organisation?
Assignment 2000 words.
Guidelines:
1. INTRODUCTION (Approx 500 words)
It is meant to inform the reader about three main things: what the student is going to do; why the subject is important and for whom (i.e. contributions to theory and practice); and how this is going to be done. For example the student could start by introducing:
– general issues regarding the subject/topic in question
2. MAIN BODY SECTION (a subtitle here is advisable) (Approx 1,000 words – Section 2 & 2.1). This section develops the key issues introduced above i.e. by analysing the nature of the topic e.g. different schools of thought; key concepts have to be defined. For example:
– make clear who says what (theories/authors) and why this is important for your analysis
– illustrate with cases studies/examples if relevant for your essay
The main body of the work will involve discussion which:
– addresses the criticisms against the ideas/concepts/theories above (e.g. different theoretical perspectives in relation to the topic; lack of empirical information, etc.)
– This is the place to be critical on the subject using extant literature.
3. CONCLUSIONS (Approx 500 words)
– summarise what has been done
– summarise the main findings of the study
– the student may also have his/her own ideas/opinion which could support or contradict what have been said earlier.
– outline your own main reflections on the subject/study (i.e. what you have learnt from it)
4. REFERENCES
List here all of the references cited or quoted throughout the text (e.g. books; handbooks; journal articles; government reports, etc.) (use the Harvard referencing system).
Reading/references :
₋ Bessant, J. & Tidd, J. (2015) Innovation and entrepreneurship, Wiley, 3rd edition: Chapter 5: ‘Entrepreneurial creativity’.
₋ Six thinking hats: http://www.debonogroup.com/six_thinking_hats.php
₋ Mind mapping: https://www.mindmapping.com/
₋ 5 whys: Getting to the root of a problem quickly: https://www.mindtools.com/pages/article/newTMC_5W.htm

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